Kahlua(R) Launches Branded Entertainment Initiative
Kahlua(R) Launches Branded Entertainment Initiative, Partnering with Conde Nast Traveler and Oxygen Network for New Television Series, Bring Home the Exotic
Original Coffee Liqueur Brand Brings "Everyday Exotic" Campaign to Life With Five-Part Television Series Scheduled to Premiere on October 29th
Kahlua®, the original, authentic coffee liqueur, today announced the launch of its first-ever branded entertainment television campaign: Kahlua and Conde Nast Traveler present Bring Home the Exotic. In an effort to reach their consumer through numerous communication mediums, Kahlua and Conde Nast Traveler partnered to produce the television show, which delves into the realm of exotic travel and home entertaining experiences. The five-part series is scheduled to premiere on the Oxygen Network on Saturday, October 29th at 2:00 PM PST/EST, with original episodes set to air on subsequent Saturdays.
Bring Home the Exotic will afford viewers the opportunity to experience travel and home entertaining in an entirely new way. The audience will travel with a Conde Nast Traveler editor and a couple to exotic locations around the world, where they will explore the terrain, be treated to local foods and beverages, stay in unique accommodations, meet compelling real-life characters and experience new cultures. Upon returning home, our travelers will host a themed party during which they will recreate their exotic travel experiences for their families and friends.
"This television show, featuring Kahlua, creates a platform to promote and communicate our ongoing brand strategy, and engage our target adult audience in a meaningful way that is relevant to their lifestyles," said Chris Monaco, Director of Entertainment Marketing for Kahlua. "Through this unique entertainment partnership, we've brought the Kahlua brand to life using a vehicle that will engage consumers in a real-life setting, and show them how a simple Kahlua cocktail can be the catalyst for making every day exotic."
The nexus of Bring Home the Exotic and the complimentary partnership between Kahlua and Conde Nast Traveler developed as a result of Kahlua's "in home entertaining" marketing strategy. The program is fully integrated with on and off-premise efforts including a stand-alone insert in Conde Nast Traveler, thus reaching Kahlua's coveted demographic, 30+ year-old women across the country.
"At Conde Nast Traveler we are always interested in partnering with our advertisers to develop integrated marketing programs," said Lisa Hughes, Vice President and Publisher of Conde Nast Traveler. "Kahlua's brand communication strategy of Bring Home the Exotic has a natural connection to travel. Conde Nast Traveler is the most trusted authority in travel, and we are proud to bring our expertise and brand credibility to this television and print initiative."
About Kahlua and Conde Nast Traveler Present Bring Home the Exotic Television Series:
A marketing partnership between Kahlua, Conde Nast Traveler, and the Oxygen Network, Kahlua and Conde Nast Traveler present Bring Home the Exotic is the ultimate travel and home entertaining series that takes viewers to exotic locations around the world. From the tropical shores of Hawaii to the jungles of Costa Rica, each half hour introduces viewers to all the unique sights, sounds, textures and flavors of a featured locale. In each episode Conde Nast Traveler Senior Editor and host, Dana Dickey, along with Mark Connolly, Conde Nast Traveler Style Director, and a lucky couple go on the trip of a lifetime to a unique tropical destination. Along the way, viewers are treated to exotic local foods and beverages, unique accommodations (decor), compelling real life characters, and enriching cultural experiences (e.g. music, art and dance). Upon returning home, Dana and the couple host a party for family and friends. The hometown gathering is designed to bring the exotic into the everyday. The party incorporates all of the great travel experiences into its theme.
About Kahlua®
Kahlua coffee liqueur is a brand currently manufactured by Allied Domecq Spirits, North America. In July 2005, Pernod Ricard USA effectively completed the acquisition of Allied Domecq Spirits, North America securing the ownership of the brand along with a number of others across several categories.
Kahlua, the original, authentic coffee liqueur, is enjoyed all over the world, often as the first and last drink of the evening. Kahlua's instantly recognizable taste comes from 100 percent Arabica coffee beans, grown high in the mountains in Vera Cruz, Mexico. Kahlua is formulated to be mixed and is used in many high-demand cocktails, such as Kahlua and Milk or Cream, Kahlua Black Russian (Kahlua and Stoli® vodka) and Kahlua White Russian (Kahlua, Stoli vodka and milk). Kahlua 26.5% alc./vol. Imported and marketed by Allied Domecq Spirits, North America, Westport, CT. Allied Domecq Spirits, North America, reminds you to enjoy your exotic moments responsibly. For more information, visit http://www.kahlua.com
About Conde Nast Traveler
Conde Nast Traveler's philosophy of "Truth in Travel", where writers pay their own way, travel unannounced, and are independent from the travel industry, is unique in the publishing industry. The result is that Conde Nast Traveler reports on travel the way consumers experience it: freely, fairly, honestly. The editorial leader in the field, Conde Nast Traveler has won 6 National Magazine Awards, the highest honor in magazine publishing. Conde Nast Traveler, the 2005 Zagat Survey Best Travel Magazine and a 2004 Advertising Age "A-List" magazine, has a rate base of 750,000 and is published by Conde Nast Publications, Inc.
About Oxygen Media
Oxygen, the only cable network owned and operated by women, is currently available in 55 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with the most original programming of all the women's networks including Mo'Nique's Fat Chance, Talk Sex with Sue Johanson and Oprah After the Show. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.
About Pernod Ricard USA
In July 2005, Pernod Ricard USA effectively completed the acquisition of Allied Domecq Spirits, North America securing the ownership of the Kahlua coffee liqueur brand along with a number of others across several categories.
Pernod Ricard USA is an American producer and distributor of fine spirits and wine. The company produces Wild Turkey® Bourbon, Seagram's Extra Dry Gin® and imports other premium brands such as Chivas Regal® Scotch whisky, The Glenlivet® Single Malt Scotch whisky, Jameson® Irish Whiskey, Martell(TM) Cognac, Jacob's Creek® and Wyndham Estate® wines. The company's broad portfolio of brands also includes Kahlua®, Malibu®, Beefeater®, Mumm®, Perrier-Jouet(TM), and U.S. distribution rights for Stolichnaya® vodka.
For Thousands Of Free Cocktail Recipes And The Supplies To Make Them, Go To MartiniSocialClub.com Now.
Original Coffee Liqueur Brand Brings "Everyday Exotic" Campaign to Life With Five-Part Television Series Scheduled to Premiere on October 29th
Kahlua®, the original, authentic coffee liqueur, today announced the launch of its first-ever branded entertainment television campaign: Kahlua and Conde Nast Traveler present Bring Home the Exotic. In an effort to reach their consumer through numerous communication mediums, Kahlua and Conde Nast Traveler partnered to produce the television show, which delves into the realm of exotic travel and home entertaining experiences. The five-part series is scheduled to premiere on the Oxygen Network on Saturday, October 29th at 2:00 PM PST/EST, with original episodes set to air on subsequent Saturdays.
Bring Home the Exotic will afford viewers the opportunity to experience travel and home entertaining in an entirely new way. The audience will travel with a Conde Nast Traveler editor and a couple to exotic locations around the world, where they will explore the terrain, be treated to local foods and beverages, stay in unique accommodations, meet compelling real-life characters and experience new cultures. Upon returning home, our travelers will host a themed party during which they will recreate their exotic travel experiences for their families and friends.
"This television show, featuring Kahlua, creates a platform to promote and communicate our ongoing brand strategy, and engage our target adult audience in a meaningful way that is relevant to their lifestyles," said Chris Monaco, Director of Entertainment Marketing for Kahlua. "Through this unique entertainment partnership, we've brought the Kahlua brand to life using a vehicle that will engage consumers in a real-life setting, and show them how a simple Kahlua cocktail can be the catalyst for making every day exotic."
The nexus of Bring Home the Exotic and the complimentary partnership between Kahlua and Conde Nast Traveler developed as a result of Kahlua's "in home entertaining" marketing strategy. The program is fully integrated with on and off-premise efforts including a stand-alone insert in Conde Nast Traveler, thus reaching Kahlua's coveted demographic, 30+ year-old women across the country.
"At Conde Nast Traveler we are always interested in partnering with our advertisers to develop integrated marketing programs," said Lisa Hughes, Vice President and Publisher of Conde Nast Traveler. "Kahlua's brand communication strategy of Bring Home the Exotic has a natural connection to travel. Conde Nast Traveler is the most trusted authority in travel, and we are proud to bring our expertise and brand credibility to this television and print initiative."
About Kahlua and Conde Nast Traveler Present Bring Home the Exotic Television Series:
A marketing partnership between Kahlua, Conde Nast Traveler, and the Oxygen Network, Kahlua and Conde Nast Traveler present Bring Home the Exotic is the ultimate travel and home entertaining series that takes viewers to exotic locations around the world. From the tropical shores of Hawaii to the jungles of Costa Rica, each half hour introduces viewers to all the unique sights, sounds, textures and flavors of a featured locale. In each episode Conde Nast Traveler Senior Editor and host, Dana Dickey, along with Mark Connolly, Conde Nast Traveler Style Director, and a lucky couple go on the trip of a lifetime to a unique tropical destination. Along the way, viewers are treated to exotic local foods and beverages, unique accommodations (decor), compelling real life characters, and enriching cultural experiences (e.g. music, art and dance). Upon returning home, Dana and the couple host a party for family and friends. The hometown gathering is designed to bring the exotic into the everyday. The party incorporates all of the great travel experiences into its theme.
About Kahlua®
Kahlua coffee liqueur is a brand currently manufactured by Allied Domecq Spirits, North America. In July 2005, Pernod Ricard USA effectively completed the acquisition of Allied Domecq Spirits, North America securing the ownership of the brand along with a number of others across several categories.
Kahlua, the original, authentic coffee liqueur, is enjoyed all over the world, often as the first and last drink of the evening. Kahlua's instantly recognizable taste comes from 100 percent Arabica coffee beans, grown high in the mountains in Vera Cruz, Mexico. Kahlua is formulated to be mixed and is used in many high-demand cocktails, such as Kahlua and Milk or Cream, Kahlua Black Russian (Kahlua and Stoli® vodka) and Kahlua White Russian (Kahlua, Stoli vodka and milk). Kahlua 26.5% alc./vol. Imported and marketed by Allied Domecq Spirits, North America, Westport, CT. Allied Domecq Spirits, North America, reminds you to enjoy your exotic moments responsibly. For more information, visit http://www.kahlua.com
About Conde Nast Traveler
Conde Nast Traveler's philosophy of "Truth in Travel", where writers pay their own way, travel unannounced, and are independent from the travel industry, is unique in the publishing industry. The result is that Conde Nast Traveler reports on travel the way consumers experience it: freely, fairly, honestly. The editorial leader in the field, Conde Nast Traveler has won 6 National Magazine Awards, the highest honor in magazine publishing. Conde Nast Traveler, the 2005 Zagat Survey Best Travel Magazine and a 2004 Advertising Age "A-List" magazine, has a rate base of 750,000 and is published by Conde Nast Publications, Inc.
About Oxygen Media
Oxygen, the only cable network owned and operated by women, is currently available in 55 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with the most original programming of all the women's networks including Mo'Nique's Fat Chance, Talk Sex with Sue Johanson and Oprah After the Show. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.
About Pernod Ricard USA
In July 2005, Pernod Ricard USA effectively completed the acquisition of Allied Domecq Spirits, North America securing the ownership of the Kahlua coffee liqueur brand along with a number of others across several categories.
Pernod Ricard USA is an American producer and distributor of fine spirits and wine. The company produces Wild Turkey® Bourbon, Seagram's Extra Dry Gin® and imports other premium brands such as Chivas Regal® Scotch whisky, The Glenlivet® Single Malt Scotch whisky, Jameson® Irish Whiskey, Martell(TM) Cognac, Jacob's Creek® and Wyndham Estate® wines. The company's broad portfolio of brands also includes Kahlua®, Malibu®, Beefeater®, Mumm®, Perrier-Jouet(TM), and U.S. distribution rights for Stolichnaya® vodka.
For Thousands Of Free Cocktail Recipes And The Supplies To Make Them, Go To MartiniSocialClub.com Now.
posted by Colin & Donna-Lee | 2:16 PM
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